Weight loss products and programs are such a big budget, big profit business today. We’ve all heard dozens of sales pitches for diet and weight loss products, plans, books, and other items that will supposedly help us miraculously lose that extra weight we’ve gained with the least amount of effort possible. What is beneficial are high quality diet pills. Discovering the best diet pills all begins with some plain and simple internet research.

Many of these programs, books and lotions also usually tout themselves as being based “unique” and strongly backed science and technology. At the end of the day, nothing is going to be more of a benefit then a quality diet pill and scheduled workout sessions.

These hyped diet aids range anywhere from special tea blends that claim to burn fat and/or blast calories away, help to suppress the appetite, or even help to block carbs and fat from even entering the blood stream and being stored as fat or extra weight. But how do we as consumers really know that any of this will actually work? The answer – Research.

One of these so called scientifically based diet fads, which costs a fairly lofty sum of money, called the DNA Diet, has recently been in the news for allegedly preying on customers for astronomical sums of money. The company which sells this idea is currently under government investigation for misleading consumers.

The DNA “kits” the company sells online are for swabbing the inside of your mouth and sending it in for “DNA analysis”, along with an accompanying recommendation for your personally tailored diet.

The cost may be anywhere from $499 to $1,000, and a full year of this diet advice and accompanying diet supplements can cost you upwards of $1,800.

Investigators say there is not even any scientific proof that this method of diet advice and supplementation or analysis works, further casting doubt on the companies that offer this service.

This particular company also offers expensive diet drink such as shakes. Mostly made of concentrated vitamins, some of which analysts claim may actually cause more harm than good due to their high dosages.

Not only that, analysis done on the shakes showed there was no difference in the formula. Even when different DNA was sent in. So the idea that the supplements themselves are “custom tailored” genetically is assumed false.

The investigators created fourteen fake customers and purchased the DNA analysis kits from four different websites. They filled out the accompanying questionnaires with varied client information, such as different lifestyles, age brackets, etc,. All questionnaires were paired with the DNA sample of an infant girl and a grown male.

The advice varied greatly, the first sign this was an unreliable or simply fake analysis. Many of the pieces of advice received contained generalities such as smoking. Leading to heart disease and other already well known facts.

The investigation is ongoing. No announcement yet whether the company will be forced to close or change their methods and practices.

This is a perfect example of why a consumer must be vigilant when purchasing or researching.  Claims of diet training programs, or any other self improvement products for that seem too easy. Bodybuilders use fat burning pills BUT they also train hard and eat clean ! They get great results, but they still put in effort.
My best advice is to find out what professional bodybuilders and fitness competitors use. Not only have they already done the research, but they actually use the products. If they regularly use a product -YOU KNOW IT WORKS !  Women, look into a product called “XenaClen“.  Guys, check out clenbuterall. Both top reviewed- professional grade products.

Good Luck !